Some things are universal. Okay, that's an overstatement. They are global. They are seen everywhere in the world. You find Coca-Cola everywhere. You can see football (soccer) being played by kids everywhere. Toyota cars are on the roads in every country. And those Toyota cars stop at red octagonal stop signs. (Though in many places, using a stop sign of any sort is a last resort. But when they do, it is red and eight-sided.)
But some of the many things that have spread wide and far haven't conquered the entire world. They are nearly global, maybe globalesque. Think of the metric system. In most countries if I were to say it were seventy degrees outside, I would be dismissed as a madman. (Well, dismissed as an American.)
One product we have found all over the world, but we had never experienced in the United States is Milo.
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| With way more sugar than you need, says so on the bag! |
Milo is a chocolate powder to be mixed in water or milk (much creamier in milk, of course). It was developed by Nestlé to deliver balanced nutrition that kids would love to ingest. It has vitamins and mineral salts and proteins. It was developed in Australia and first introduced there in 1934. Let's just say, it was popular.
The name comes from Milo of Croton, renowned for his massive strength. He was an athlete in Greece (from the city of Croton) who lived in the 6th century BCE. His strength was legendary, comparisons were often made to Hercules. Though a key difference is that Hercules is mythological, whereas Milo is historical. Several historians of the time wrote about him.
Milo was famous as a wrestler. He won the boy's wrestling competition at the 60th Olympics held in ancient Greece. Then eight years later he won men's wrestling. He did so four more times over the next four Olympics. Milo was in his forties when he won at the 66th Olympics.
Though Milo was historical, there are still many legendary stories about him. In particular, the story of his death is questionably apocryphal. Milo loved to show off how strong he was. According to the legend, one day while traveling in the country, he came across a villager who was trying to split a tree stump using wedges and a hammer. Milo asked if he could try to pull it apart with his bare hands. The villager readily agreed and then went off to get them some food.
At this juncture, Milo inserted his fingers into the crack the villager had made. As he struggled and pulled, the wedges came out and the stump closed around the fingers of both of Milo's hands. He couldn't pull them out. It was while Milo was so incommoded that some sort of wild animal or animals came upon him. (In some stories it is a pack of wolves, in others it is a single lion.) Being unable to defend himself, Milo was killed and partially eaten.
But getting back to Milo (the drink, not the wrestler), it has spread across Oceania, Asia, Africa, and South America but never really caught on too much in North America or Europe. In the USA, Nestlé developed a similar, though not identical product they called Quik. They weren't so concerned about filling it with nutrients, just in making it delicious. The goal was to get kids to drink more milk. It was released in 1948. This is 14 years after the launch of Milo. Why didn't Nestlé just bring Milo over? I have no idea.
In 1950, Quik was introduced in Europe, but they called it Nesquik there. In 1999, they changed the name to Nesquik everywhere it was sold.
The two products have some key differences, like what minerals and vitamins are or are not included. But there is a textural difference too. Nesquik dissolves completely, leaving you with a fully liquid chocolate milk. Milo always has undissolved flakes which add some texture and crunch. That's considered a positive feature in the more Milo obsessed parts of the world. One popular variant of the drink, called either Milo Dinosaur or Milo Volcano, is to make Milo and then heap a big pile of the undissolved powder in a cone on top of it and enjoy it that way.
Perhaps the most important distinction is where you can get Milo versus where you can get Nesquik. Both are available at grocery stores for you to make at home. But Milo is a popular drink served in many restaurants. You can order Hot Milo or Iced Milo. (Milo is always made hot so the powder will mostly dissolve. It can then be iced to be served cold.)
While Milo is found in some many places, and the name is always Milo, the pronunciation varies. In Australia, where it began, it is pronounced MY-low, much like how an English speaker would pronounce the name Milo. In South America it is pronounced MEE-low, because the letter i would be pronounced ee. In East Asia is it mee-LOW with the stress on the second syllable. And the LOW is held out, sort of saying mee-LOOOW.
I learned this when I was trying to order it once in Cambodia. I did eventually get what I wanted, but it was the vendor at the drink stand who educated me as to the the correct way to pronounce the beverage name.
Recognizing that I have probably already tried the patience of my readers going on this long about a chocolate beverage, let me assuage your patience with pictures of pretty flowers I saw here in Colombia today.
Did it work? Did the assuagement work? Or are you now thirsting for a refreshing Iced Milo. Just be careful not to get your fingers caught inside. That's when the wolves and the lions come.




























































